From 9 Followers to 50,000+
The exact LinkedIn playbook AJ Yawn used to build one of the largest GRC voices on the platform. Not theory. Not fluff. The system, the strategy, and the daily habits that compound into real professional influence.
Your Skills Deserve an Audience
You are doing real GRC work. Building automation. Solving cloud security problems. But nobody knows about it.
Invisible Expertise
You have the skills but no one outside your team knows it. When layoffs hit or opportunities open, your name is not in the conversation.
Posting Paralysis
You open LinkedIn, stare at the blank post box, type something, delete it, and close the tab. Every. Single. Day.
Zero Traction
You have posted a few times but got 3 likes from the same people. It feels like shouting into the void.
What Changes When You Build a Brand
Recruiters reaching out with opportunities you never applied for
Speaking invitations and podcast features from your content
A professional network that actually responds when you need help
Confidence in your expertise that shows in every interview
A portfolio of thought leadership that sets you apart from every other candidate
Colleagues and leaders who recognize you as the go-to GRC voice
“After about 7 months of posting, your boy is now HIRED!!!!!!”
“#brand_builder WORKS!”
- Nick P., GRC Engineering Club Member
“I started with 9 followers and zero strategy.”
In 2020, AJ Yawn had 9 LinkedIn followers and no idea how to build a personal brand. No marketing background. No growth hacks. Just a deep knowledge of GRC and cloud security and a willingness to share it publicly.
Through years of experimentation, failures, and iteration, AJ developed a system that works specifically for GRC and cybersecurity professionals. Not generic “post 3x a day” advice. A real, tested framework built for technical people who would rather write code than write content.
Today, with 50,000+ followers, a published book, a thriving community, and speaking invitations from across the industry, AJ is sharing the complete playbook. Every strategy. Every tactic. Every mistake to avoid.
8 Video Modules. One Complete System.
Each module builds on the last. By the end, you will have a fully operational LinkedIn strategy tailored to GRC and cybersecurity.
Brand Builder Intro
Why building your personal brand is the highest-ROI career move in GRC right now, and what to expect from this course.
90 Days: Ignore the Results, Build the System
Stop obsessing over follower counts and likes. Learn the daily system AJ used to build consistency that compounds into real influence over 90 days.
The Golden Hour Strategy
The exact timing and engagement tactics to maximize your LinkedIn visibility during the critical first hour after posting. This window determines whether your post reaches 50 or 5,000 people.
LinkedIn Post Secrets
Proven post formats, hooks, and structures that consistently drive high engagement in GRC and cybersecurity. Learn why some posts get 10x more views than others.
The Whale Strategy
Target high-value connections strategically. Learn how to get on the radar of CISOs, VPs, and hiring managers without being salesy. This is the module that opens doors you did not know existed.
Stop the Scroll: Visuals & Content That Converts
Design scroll-stopping visuals and content that converts passive scrollers into engaged followers. No design degree required.
Engagement Strategy That Builds Real Relationships
Go beyond surface-level likes and generic comments. Build the kind of genuine professional relationships that lead to referrals, collaborations, and job offers.
Content Calendar Strategy
Eliminate the daily "what should I post?" stress with a content calendar system that keeps you consistent without burnout. Plan a month of content in one sitting.
The 90-Day GRC Builder Challenge
After completing all 8 modules, put it all together with a structured 90-day challenge. Daily actions, weekly milestones, and community accountability. This is where the transformation happens.
Take the ChallengeBuilt for GRC Professionals
This is for you if:
- You work in GRC, compliance, or cloud security
- You want to be known for your expertise
- You are willing to commit to 90 days of consistency
- You want opportunities to come to you
- You are tired of being the best-kept secret at your company
This is NOT for you if:
- ✕You want overnight results without putting in the work
- ✕You are looking for spammy growth hacks or bots
- ✕You are not willing to post consistently for 90 days
- ✕You think personal branding is just for influencers
Frequently Asked Questions
An 8-module video course created by AJ Yawn that teaches GRC and cybersecurity professionals how to build a professional brand on LinkedIn. It covers the exact system AJ used to grow from 9 to 50,000+ followers, including posting strategy, engagement tactics, content creation, and a 90-day structured challenge.
Yes. The LinkedIn Brand Builder course is fully included with your GRC Engineering Club membership at no extra cost. All 8 video modules and the 90-Day GRC Builder Challenge are available immediately when you join.
No. The course is built specifically for technical GRC and cybersecurity professionals who have never done content marketing. It breaks down LinkedIn strategy into repeatable systems, not creative guesswork. If you can write a compliance report, you can write a LinkedIn post.
The 8 video modules can be completed in a few hours of focused watching. However, the real transformation comes from the 90-Day GRC Builder Challenge (Module 8), which gives you daily actions and weekly milestones over three months of consistent execution.
The capstone of the Brand Builder course. It is a structured 90-day program with daily posting actions, weekly milestones, and community accountability. Members who complete the challenge consistently report significant growth in their LinkedIn following, inbound recruiter messages, and professional opportunities.
The strategies are universal LinkedIn principles, but the examples, templates, and engagement tactics are specifically designed for GRC, compliance, and cybersecurity professionals. The course works best for people in these fields because the content strategy is tailored to this audience.
Your Brand is Your Career Insurance
In a world of layoffs and AI disruption, the professionals who get ahead are the ones people know by name. The Brand Builder course gives you the exact system to become one of them.
Included with your GRC Engineering Club membership. No extra cost.
Join the Club & Start Building